MIC ENGLISH

Computing - Mobile Computing

Worldwide Netbook PC Market Outlook, 2H 2009 and Beyond

September 24, 2009 / Ya Wei Ku

11 Page, Topical Report

US$1,880 (Single User License)

Abstract

The rapid shipment growth of the global netbook PC industry in 2008 continues into 2009, with shipment volume expected to double in the full-year 2009. In the first half of 2009, restricted by lackluster end-market demand in Europe - the industry's major shipment destination - the industry's shipment growth slowed down. However, driven by the holiday effect global netbook PC shipment volume is expected to pick up in the second half of the year. As for key product strategies in the second half of 2009, Nokia's netbook PC was launched in September 2009; the ARM architecture will be used in netbook PCs, namely smartbook PCs; Google is projected to roll out Chrome OS in the second half of 2010. This report examines worldwide netbook PC market development in the second half of 2009 and analyzes future product trends.

Table of Contents
1. Netbook PC Market Development in 1H 2009

1.1 Netbook PCs with Intel Atom Processor and Microsoft Windows XP Remain Mainstream

2. Netbook PC Market Outlook in 2H 2009

2.1 Price Competition Intense; Brands Adjust Panel Sizes of Netbook PCs

2.2 Mobile Operators and Mobile Phone Brands Making Foray into Netbook PC Market

2.3 Smartbook and Google OS to Influence the Netbook PC Industry

2.4 Holiday Effect Expected to Push End-market Sales

2.5 High-end Netbooks PCs to Adopt Windows 7 OS First

3. Conclusion

3.1 Netbook PC Market Expected to Grow at Slower Pace in the Future

3.2 Cross-Industry Alliances Formed; Netbook PC/Mobile Service Bundles Increasing

Appendix

List of Topics
Recap of key developments in the worldwide netbook PC market in the first half of 2009, including worldwide shipment volume and key events affecting the equilibrium of supply and demand in the netbook PC market.

Outlook for netbook PC market development in the second half of 2009, including key factors for netbook PC development such as the market launches of Windows 7 and smartbook PCs.

Worldwide netbook PC shipment forecast for 2010 and 2011

Companies and organizations analyzed or mentioned in the report include: Acer, Asus, Disney, Google, Intel, Microsoft, Nokia, Nvidia, Qualcomm, Sony, VIA

List of Figures
Figure 1 Worldwide Netbook PC Shipment Volume, 1H 2008 - 2H 2009

Figure 2 Major Factors Influencing Netbook PC Supply and Demand, 1Q 2009 - 4Q 2009

Figure 3 Worldwide Netbook PC Shipment Volume, 2008 - 2011

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